Prentice Cultural is a strategic arts consultancy with proven track record of delivering high profile cultural collaborations, programming, events and special projects with resonance.
An informed arts focus is critical to our expertise when advising luxury brands and nonprofit partners. From ideation and concept through production, we craft programs and experiences that are meaningful and timely. It is this thoughtful approach that propels our clients to the forefront of the cultural vanguard.
Our extensive network with artists, brands, art patrons and institutions allow us to establish meaningful, long-term and profitable relationships for our clients.
Services
Strategic Partnerships & Collaborations
Media Campaigns & Events
Curatorial Services
Leadership
Bettina Prentice
Founder and Creative Director
Bettina Prentice is an independent curator, advisor and strategist based in London, where she currently has two major projects in development.
From 2018-2025 she co-curated the global commission-based art program "Art in Resonance" for The Peninsula Hotels, commissioning and presenting major site-specific art commissions from Paris to Hong Kong.
Prentice is a founding member of the Artemis Council - a group which funds exhibitions by women artists at the New Museum of Contemporary Art in New York. The group has supported multiple groundbreaking solo exhibitions including Wangechi Mutu, Sarah Lucas and Pipilotti Rist.
Prentice currently serves on the Board of Directors of Creative Time - a nonprofit arts organization that presents socially engaged installations in the public realm including Charles Gaines, Jill Magid, and Rashid Johnson.
Select Clients
- Acquavella Galleries
- ACRIA
- Alexander McQueen
- Art Production Fund
- Art.sy
- Arthur Elgort
- ARTWALK NY
- Ballroom Marfa
- Bortolami
- Brooklyn Museum
- BVLGARI
- CAC New Orleans
- Elton John AIDS Foundation
- Faena Art
- Gladstone Gallery
- Haunch of Venison
- ICA Philadelphia
- McDermott & McGough
- Maria Baibakova
- Museum of Arts and Design
- NADA
- New Museum
- New Wave Art Wknd
- New York Foundation for the Arts
- PACE Gallery
- Peninsula Hotels
- The Estate of Ray Johnson
- The Lunchbox Fund
- The Wall Street Journal
- Tiffany & Co.
- Vito Schnabel
Select Partnerships
- American Express
- Assouline
- Carolina Herrera
- Christie's
- Dolce & Gabbana
- Fendi
- Graff Diamonds
- GUCCI
- Guerlain
- Harry Winston
- J. Mendel
- Miu Miu
- NoHo Hospitality
- Oscar de la Renta
- Proenza Schouler
- PRADA
- W Magazine
- Valentino
- Vogue