Prentice Cultural is a strategic cultural consultancy whose primary focus is collaborations, events and special projects.
An informed arts focus is critical to our expertise when advising luxury brands and nonprofit partners. From ideation and concept through production, we craft programs and experiences that are authentic and timely. It is this thoughtful approach that results in top-tier media coverage and social media engagement, propelling brands to the forefront of the cultural vanguard.
Our extensive network with artists, collectors and institutions allow us to establish meaningful, long-term and profitable relationships for our clients.
Services
Strategic Partnerships & Collaborations
Board & Audience Development
Media Campaigns & Influencer Events
Leadership
Bettina Prentice
Founder and Creative Director
Bettina Prentice is an independent cultural strategist based in London and New York. Since 2018 she has served as global cultural advisor to The Peninsula Hotels. The group has commissioned and presented major site-specific art commissions from Paris to Hong Kong.
Past and present clients include Google, Tiffany & Co., Christie's, BVLGARI, Alexander McQueen, Hermes, and several major cultural institutions and nonprofits including the New Museum of Contemporary Art, ICA Philadelphia, Ballroom Marfa and the Art Production Fund.
Prentice is a founding member of the Artemis Council - a group which funds exhibitions by women artists at the New Museum of Contemporary Art in New York. The group has supported multiple groundbreaking solo exhibitions including Wangechi Mutu, Sarah Lucas and Pipilotti Rist.
Prentice currently serves on the Board of Directors of Creative Time - a nonprofit arts organization that presents socially engaged installations in the public realm including Charles Gaines, Jill Magid, and Rashid Johnson.
Select Clients
- Acquavella Galleries
- ACRIA
- Alexander McQueen
- Art Production Fund
- Art.sy
- Arthur Elgort
- ARTWALK NY
- Ballroom Marfa
- Bortolami
- Brooklyn Museum
- BVLGARI
- CAC New Orleans
- Elton John AIDS Foundation
- Faena Art
- Gladstone Gallery
- Hannah Hoffman Gallery
- Haunch of Venison
- ICA Philadelphia
- Kara Mann
- McDermott & McGough
- Maria Baibakova
- Museum of Arts and Design
- NADA
- New Museum
- New Wave Art Wknd
- New York Foundation for the Arts
- PACE Gallery
- Peninsula Hotels
- The Estate of Ray Johnson
- The Lunchbox Fund
- The Wall Street Journal
- Tiffany & Co.
- Vito Schnabel
Select Partnerships
- American Express
- Assouline
- Carolina Herrera
- Christie's
- Dolce & Gabbana
- Fendi
- Graff Diamonds
- GUCCI
- Guerlain
- Harry Winston
- J. Mendel
- Miu Miu
- NoHo Hospitality
- Oscar de la Renta
- Pointy Snout Caviar
- Proenza Schouler
- PRADA
- W Magazine
- Valentino
- Vogue