Prentice Cultural is a strategic arts consultancy with proven track record of delivering high profile cultural collaborations, programming, events and special projects with resonance.
An informed arts focus is critical to our expertise when advising luxury brands and nonprofit partners. From ideation and concept through production, we craft programs and experiences that are meaningful and timely. It is this thoughtful approach that propels our clients to the forefront of the cultural vanguard.
Our extensive network with artists, brands, art patrons and institutions allow us to establish meaningful, long-term and profitable relationships for our clients.
Services
Strategic Partnerships & Collaborations
Media Campaigns & Events
Curatorial Services
Leadership
Bettina Prentice
Founder and Creative Director
Bettina Prentice is a London-based independent curator, advisor, and cultural strategist. Through her company, Prentice Cultural, founded in 2008, she works at the intersection of art and luxury, advising and collaborating with leading artists, institutions, and brands worldwide.
From 2018 to 2025, she developed and co-curated "Art in Resonance", a global, commission-based art programme for The Peninsula Hotels, overseeing major site-specific commissions from Paris to Hong Kong.
She is currently executive producing "Saints at a Disco", the forthcoming short film by renowned artist duo Gerard & Kelly—a spiritual allegory at the centre of a larger cycle of works that will travel to museums internationally.
Prentice serves on the Board of Directors of Creative Time and the Advisory Board of The Lunchbox Fund in South Africa. She is a founding member of the Artemis Council at the New Museum of Contemporary Art, New York, and a patron of Studio Voltaire and The Line in London.
Select Clients
- Acquavella Galleries
- ACRIA
- Alexander McQueen
- Art Production Fund
- Art.sy
- Arthur Elgort
- ARTWALK NY
- Ballroom Marfa
- Bortolami
- Brooklyn Museum
- BVLGARI
- CAC New Orleans
- Elton John AIDS Foundation
- Faena Art
- Gladstone Gallery
- Haunch of Venison
- ICA Philadelphia
- McDermott & McGough
- Maria Baibakova
- Museum of Arts and Design
- NADA
- New Museum
- New Wave Art Wknd
- New York Foundation for the Arts
- PACE Gallery
- Peninsula Hotels
- The Estate of Ray Johnson
- The Lunchbox Fund
- The Wall Street Journal
- Tiffany & Co.
- Vito Schnabel
Select Partnerships
- American Express
- Assouline
- Carolina Herrera
- Christie's
- Dolce & Gabbana
- Fendi
- Graff Diamonds
- GUCCI
- Guerlain
- Harry Winston
- J. Mendel
- Miu Miu
- NoHo Hospitality
- Oscar de la Renta
- Proenza Schouler
- PRADA
- The Metropolitan Museum of Art
- Valentino
- Vogue
- W Magazine