The Art of Living featuring collaborators Bettina Prentice and Isolde Brielmaier

Manhattan Magazine

Phebe Wahl

THE ADVOCATES
Isolde Brielmaier & Bettina Prentice

Sharing a deep reverence for the artistic process, two art world arbiters advise that making your mark is more about integrity than Insta-fame.

"New York will always be the center of the art world, but as the documentary The Price of Everything illustrates, it is too much about commodity here," says Prentice Cultural founder Bettina Prentice "Let's support the smaller institutions around the country that are presenting art that reflects more urgent ideas," she continues, citing the New Museum of Contemporary Art in New York as such an organization that she and frequent collaborator Isolde Brielmaier support.

"New York has always been a place where people, particularly creative people, from all over the world come to work hard, pay their dues, commit deeply and realize their dreams," says Brielmaier. "It is gritty and hard. What drives so many is the feeling that anything is possible and that we are all in this together."

Up next for the powerhouse pair? "Peninsula Hotels is launching an ambitious, immersive global art program in 2019, and Isolde and I are co-curators," says Prentice. "The first year alone will take us to Hong Kong, Paris and New York, and the most exciting thing about what the Peninsula is doing is that they are commissioning new work by midcareer artists and not focusing on name-brand artists. They are really helping artists expand their practice and drive a cultural conversation."